March 3, 2025
Blink & MAWDY Case Study ‘Live’ Event
Delivering Innovation in the Travel Insurance Market
Looking forward to joining Declan Murphy, Head of Commercial, MAWDY and our own Richard Pollard, Director of Strategic Accounts at the upcoming InsTech.ie ‘live’ event on 13th March in Dublin. They will present a Case Study analysis of our first year of partnership and provide insights on how parametric technology within travel insurance was optimised to Boost Insurer KPIs, Business Intelligence, Net Promoter Score – and Underpin the Roadmap to a Global Partnership.
In the ever-evolving world of insurance, strategic partnerships with innovative technology companies are essential for staying competitive and improving customer experiences.
Join Declan and Richard as they unpack how their partnership utilised parametric technology to create real-time, digital claims experiences within travel insurance, delivering better customer outcomes and improved business results.
In October 2023, MAWDY – a global insurance, reinsurance and services company and part of the MAPFRE Group – partnered with Blink Parametric to explore the expansion of parametric travel insurance solutions across the global MAWDY product portfolio, starting with the Irish branch of MAWDY.
MAWDY and Blink Parametric rolled out a real-time flight disruption solution initially through InsureandGo Ireland, MAWDY’s direct travel insurance brand, in January 2024. The solution provides policyholders with an automated notification and real-time assistance options including access to airport lounges or a cash payout alternative in the event of a flight delay. Following the successful first deployment on InsureandGo, the solution has been rolled out to other major Irish insurance brands underwritten by MAWDY.
This ‘live’ event will share an engaging presentation and case study following the integration of Blink’s Flight Disruption Solution into the MAWDY travel insurance product suite.
Attendees can expect to gain insights on:
✅ The use of big data to inform strategic decision-making across the business
✅ How the new solution provides a rich resource of new data on customer behavioural activity
✅ How parametric solutions improve Net Promoter Scores and Customer Satisfaction (including snapshots of MAWDY Ireland’s Customer Experience survey)
✅ Creating impactful commercial outcomes on premium product upsell and boosts to the average policy premium
✅ Sharing what can be achieved through collaborative partnerships and the lessons learnt
✅ How success in Ireland has shaped a roadmap for a global partnership
This will be an interesting session. Register now to secure your spot! If you’re interested in learning more, just let us know.
Thanks to InsTech.ie for giving us such a great platform and to KPMG for an excellent venue.
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