July 25, 2022

Blink Parametric and Canada’s Blue Cross Expand Partnership

Latest launch with Alberta Blue Cross® strengthens InsurTech’s foothold in Canada


Cork, Ireland 25th July 2022 – Blink Parametric’s longstanding relationship with Blue Cross has expanded with the announcement that the benefits provider and wellness leader Alberta Blue Cross is rolling out its flight delay service. The partnership with the Alberta-based, not-for-profit that serves more than 1.8 million Albertans through group, government and individual plans holds special significance for Blink as Blue Cross was an early adopter of the Insurtech’s real-time parametric flight disruption solution back in 2018, leading the way for digital innovation in travel insurance cover.

Commenting on the announcement, Sid Mouncey, CEO of Blink Parametric said, “This is an exciting move with Alberta Blue Cross and we are delighted to further strengthen our partnership with Blue Cross across Canada. The travel landscape has certainly changed since our first Blue Cross outing in Ontario and Québec in 2018, as real-time travel solutions have since evolved to become mainstream and must-have. All facets of air travel are certainly stretched right now and proactive insurers like Alberta Blue Cross deploying customer-centric initiatives such as our flight disruption service are making strong headway in restoring the confidence of the travelling public.”

As a platform, Blink is designed to deliver real-time solutions to customers turning negative experiences into positive ones, whilst delivering operational efficiency on processing high frequency, low severity claims for our insurance partners. Alberta Blue Cross will be offering policy holders a service whereby individuals can register for flight delay cover up to one hour ahead of their departure time to receive access to an airport lounge for a delay of three hours or more and access to a hotel room for a delay of six hours or more.

This partnership was a culmination of excellent collaboration between Alberta Blue Cross, Blink Parametric and Red Consulting, one of Canada’s leading travel insurance and medical assistance consulting companies.


Editor Notes

About Alberta Blue Cross®
We believe that people, workplaces and communities deserve to be and live well—and we can help. As a benefits provider and wellness leader, we have the opportunity to play an important role in fostering the health and well-being of our customers across their lifetimes.
We provide benefits to more than 1.8 million Albertans through group, government and individual plans. Alberta-based, not-for-profit, wellness-driven, customer-committed.
For further information, visit https://www.ab.bluecross.ca

About Blink Parametric
Blink Parametric is an insurtech company that transforms its clients’ traditional offerings into superior service experiences with simple, intuitive and transparent parametric products. Its proven platform serves as the conduit for high frequency, low severity claims across Travel, with flight disruption and lost luggage solutions as well as developing solutions within the travel weather sector and online personal data monitoring and cyber solutions.

It partners globally with insurance and financial services companies in Asia, Europe, North America and Central and Latin America. Blink was founded in 2016 and became the first Insurtech in the FCA (UK) Sandbox programme and made TheINSURTECH100 (2019 & 2020), an annual list of the worlds’ most innovative InsurTech companies and has expanded its services platform to become a world leader in parametric insurance product innovation. It was selected to join Cohort 5 of the prestigious Lloyd’s Lab innovation accelerator programme in 2020, developing a market-ready Business Interruption offering.
For further information visit https://blinkparametric.com